An actress, a duchess and an environmentally conscious entrepreneur? Duchess of Sussex Meghan Markle is now all three, having invested in an instant-oat milk latte company that already has seen promotion from none other than media mogul Oprah Winfrey.
Markle said Monday she invested in Clevr Blends which sells four flavors of powdered drink for $28 for 14 servings a bag. The investment’s dollar figure was not disclosed.
Clevr CEO Hannah Mendoza started the company in 2019 with Roger Coppola, who is now the company’s chief operating officer. “This investment is in support of a passionate female entrepreneur who prioritizes building community alongside her business,” Markle said in a statement to Fortune. “I’m proud to invest in Hannah’s commitment to sourcing ethical ingredients and creating a product that I personally love and [that] has a holistic approach to wellness. I believe in her, and I believe in her company.”
Mendoza was, understandably, appreciative of Markle’s money—and power of influence. “Her passion for what we’re creating is palpable, and I couldn’t imagine a more aligned partnership,” Mendoza said, adding that she’s “excited for the road ahead.”
On its website, the company says it uses only organic or non-GMO ingredients, and all shipping materials are 100% post-consumer recycled and 100% recyclable.
Oat milk is a hit with consumers. Sales of the plant-based dairy alternative have soared in recent years and accelerated during the COVID-19 pandemic.
Winfrey’s Instagram endorsement—including a video of herself making an instant latte—on Monday won’t hurt. “On the first day of Christmas, my neighbor ‘M’ sent to me … a basket of deliciousness! My new drink of choice for the morning and night.”
Winfrey lives near Meghan and Prince Harry in Montecito, Calif., and attended their wedding.