Remember when Bruce Springsteen would stomp around a stage for three hours, sweating through a couple of bandanas, wailing about his hardscrabble, common man upbringing in Jersey? He was a shining light to the everyman.
Something happened along the way because it would take a blue-collar worker about a month to afford one ticket to a concert on his new arena tour in 2023. When fans logged on to purchase tickets, they were not pleased to see tickets going for prices of $4,000 – $5,000 for mid-range seats on the floor. This is the price for face value, not scalper’s prices.
If you haven’t heard of Ticketmaster’s “dynamic pricing” program, you may want to sit down. “Platinum tickets” can be placed anywhere in the arena, and these ticket prices fluctuate in price, based on demand.
For instance, if a particular section of the arena is one where tickets are moving quickly, the system will automatically raise the face value of those tickets to what could be changed by a broker or scalper. That allows the promoters to keep the money in-house and not let it land in re-sellers hands.
Needless to say, Springsteen’s fans are ticked off. Bruce is laying low, staying out of the fray for now, but Steve Van Zandt, the former Sopranos actor and member of the E Street Band, went to Twitter and said, “I have nothing whatsoever to do with the price of tickets. Nothing. Nada. Niente. Bubkis. Dick.”