Does the devil get her due?
Anna Wintour, the editor in chief of Vogue U.S., the artistic director and global content advisor of Condé Nast, and perhaps the real-life devil from “The Devil Wears Prada” film, is now chief content officer for the magazine conglomerate. Condé Nast’s portfolio includes The New Yorker, Glamour, and Wired.
“Anna’s appointment represents a pivotal moment for Condé Nast as her ability to stay ahead in connecting with new audiences while cultivating and mentoring some of today’s brightest talent in the industry, has made her one of media’s most distinguished executives,” Condé Nast CEO Roger Lynch said in a statement.
Many have speculated that Meryl Streep’s Miranda Priestly—the “Devil” in the movie—is based on Wintour. Lauren Weisberger, the author of “The Devil Wears Prada” book, has never publicly said that she based Streep’s character on Wintour, despite their obvious similarities.
Wintour will stay especially close to Vogue, serving as the brand’s global editorial director.
The promotion comes during a rough year that included struggles with diversity decisions. Wintour’s internal staff memo indicated her concern and her role in the trouble.
“Undoubtedly, I have made mistakes along the way, and if any mistakes were made at Vogue under my watch, they are mine to own and remedy and I am committed to doing the work,” Wintour told the New York Times in a statement in October.
Condé Nast, similar to most media companies during the global pandemic, suffered business losses and, in May, laid off about 100 workers in the U.S.
In a Wall Street Journal interview appearing on Tuesday, Lynch didn’t expand on the company’s business, but referenced a “projected double-digit percentage revenue growth and 25% more editorial spending next year.”
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