Could you imagine being an heir to famed artist Pablo Picasso? Sure, you have to live in the shadows of your superiorly talented relative. Still, what you lack in painting ability, you can more than make up for in creative monetization of your family member’s name.
And that’s what his granddaughter, Marina Picasso, and her son Florian Picasso are doing. They live in Geneva, Switzerland, and are getting into the crypto and NFT game and trying to gravy train off daddy and gramps in a way that could make them a fortune.
Lesser-known artists are banking millions from NFT’s, so imagine what would happen when a Picasso becomes available in the digital art world?
Here’s what Florian Picasso told the Associated Press. “We’re trying to build a bridge between the NFT world and the fine art world.”
Oh, and when they build that bridge, they will be able to buy the London Bridge if they want to.
For now, they are keeping things on the down-low, showing off just a fraction of the art they have; a ceramic piece the size of a salad bowl. According to the daughter, Marina, it dates back to 1958.
“It’s a work that represents a face, and it’s very expressive. It’s joyful, happy. It represents life … It’s one of those objects that have been part of our life, our intimate lives — my life with my children.”
It’s also a piece that could open the floodgates to millions. They say some of the proceeds will go to charity, but there’s no doubt they are sitting on a gold mine.
Sotheby’s is hosting an auction in March, including that bowl, not actual Picasso paintings. A collection of over 1,000 other NFT’s will be sold online starting Friday.
Descendants of Rembrandt and Jackson Pollock, we’ll look forward to hearing about your plans to cash in soon too.