You may not know what Activision Blizzard Inc is, but chances are you’ve heard of the games they produce.
The gaming company created “Call of Duty” and “Candy Crush,” Because of their ability to help a tech giant become a player in the metaverse, Microsoft bought the gaming company on Tuesday in an all cash, $68.7 billion deal.
With this one move, Microsoft becomes the third-largest gaming company in the world, trailing only Tencent and Sony.
Microsoft had Activision Blizzard in their crosshairs, knowing the importance of acquiring it, and it illustrates how serious tech companies are treating their role in the metaverse.
Here’s what CEO Satya Nadella said about the deal in a statement.
“Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms. We’re investing deeply in world-class content, community and the cloud to usher in a new era of gaming that puts players and creators first and makes gaming safe, inclusive and accessible to all.”
While Nadella has been lauded as one of the world’s best CEOs, Bobby Kotick, the CEO of Activision, has received different types of attention. He’s been accused of running a workplace loaded with misconduct, but he stays on to continue his role as CEO. He obviously had some say in the matter since he is Activision’s largest shareholder, owning 2.84 million shares.
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