Soccer god Lionel Messi is all in on trying something new. He will be playing on a different pro team for the first time in over a decade, as he signs a two-year deal with PSG (Paris Saint-Germain) this week, and instead of boring old direct deposit payments for his salary, he’s going to be getting a good chunk of it in cryptocurrency.
Here’s the details. His new contract will pay him $41 million per year, plus bonuses, and a $30 million signing bonus.
One of the perks of being a global icon and one of the best in the world in what you do is the opportunity to receive what Messi is getting on top of his regular pay. The team included a “welcome package” in their offer, and and that is what includes the cryptocurrency payment through what’s called “$PSG Fan Tokens.”
These tokens were created a year-and-a-half ago, right before the pandemic in 2020. They are on the crytpo platform Socios.com, and they were created to help build a new fan community for PSG. You know, appeal to the tech and crypto crowd. Smart move.
PSG really wants to put themselves on the map as a global brand, and having Messi as their star player, and the attention the crypto fan tokens will bring is certainly going to help do that.
PSG expects to rake in the cash with Messi on their roster. Their team president essentially said that early this week, claiming the world will be “shocked” by the financial revenues generated by their signing of Messi.
Where will it come from? Jersey sales for one. When Ronaldo signed for his Italian team in 2018, CNBC reported that over $60 million worth of his jersey was sold in the first 24 hours.
The team also believes they will tap into an entirely new revenue stream with their embracing of crypto to and the fan tokens.