Elon Musk is striking while the NFT iron is hot.
He’s apparently capitalizing on his new (self-given) title of “Technoking” of Tesla by selling an electronic music track.
He seems to have produced the track as an NFT, and it’s a song about non-fungible tokens, though he has not yet included a link to the NFT.
What’s it sound like? The looping video attached to the song Musk posted to Twitter on Monday displays the words “Vanity Trophy” around a gold ball at the top of a literal trophy reading “HODL,” short for the phase “hold on for dear life.”
“HODL” has served as a phrase for the bitcoin community, given that it encourages crypto enthusiasts to hold onto their tokens.
In the short video, according to theverge.com, the “words along the trophy shift from ‘computers’ to ‘never sell’ while a female vocalist sings lyrics over top like ‘NFT for your vanity’ and ‘computers never sleep.’”
“I’m selling this song about NFTs as an NFT,” the tweet from Musk said, showing a video of what appeared to be a golden trophy decorated with coins and dog figurines accompanied by a pulsing techno music.
The “doges” represent dogecoin, among the various cryptocurrencies Musk has referenced. Tesla also owns $1.5 billion worth of bitcoin, acquired last month.
The popularity of NFTs has exploded during the pandemic, and the market is flush with those investors looking to spend big-time money on items that exist only online.
Last month Musk’s partner, musician and artist Grimes, sold some animations she made on a website called Nifty Gateway for more than $6 million, and Tampa Bay Buccaneers star Rob Gronkowski recently sold a few NFTs of his own.
It was not immediately clear whether Musk plans to sell the video or the song.