The world will shut down to watch the Super Bowl on Sunday. Based on what the NFL has delivered so far in the playoffs, the LA Rams and Cincinnati Bengals matchup should be epic.
If not, there’s always the halftime show and the commercials that cost $7 million per 30 to fall back on for entertainment.
Now, about those ads, get ready to be bombarded with cryptocurrency spots, many featuring familiar celebrities pitching them. Morning Brew correlated the dominance of the crypto ads in this Super Bowl to the 200 Super Bowl between the then St. Louis Rams and Tennessee Titans. That was known on Madison Avenue as the “Dot-Com Bowl,” and tech startups in the early internet’s epicenter brought in roughly 20% of the total ad slots.
Here’s what will be fun to watch over the coming months. The tech bubble burst shortly after, and of the 14 dot-com companies that had commercials in that game, only four are still active. Remember onMoney.com? Or Epidemic.com? They were two that had high hopes at that time and are now extinct.
Until history determines if the crypto companies advertising Sunday are around for the long haul, here’s what you can expect to see during the game. Look for spots from EToro, Crypto.com, FTX, and BitBuy.
If you’re on celeb-watch, keep your eyes peeled for Gisele, Matt Damon, Tom Brady, NBA star Kyle Lowry, and others.
It would be interesting to see which of the crypto companies that purchased commercials used cryptocurrency in the transaction with NBC?
There has to be a prop bet for that somewhere.