The fight for the White House has intensified, and the Trump campaign is putting its best fist forward.
Joining with the Ultimate Fighting Championship, the campaign took ownership of some key digital real estate on Thursday, including the evening’s final presidential debate, taking over YouTube’s masthead for 24 hours. Fox News first reported the agreement.
The ad buy will include support from UFC star Jose Masvidal and UFC President Dana White. The campaign secured the YouTube masthead during Trump’s coronavirus treatment Oct. 4 and featured the video of Trump departing the White House for Walter Reed Military Medical Center to be treated for COVID-19.
A campaign official told Fox News at that time the masthead was a seven-figure buy. “The upcoming election is a fight for the future of our country,” White says in the ad. “President Trump built the greatest economy in American history, and since COVID hit, he saved our economy from total collapse and is rebuilding it all over again.”
Masvidal warns Democrats in his ad, saying they shouldn’t feel “entitled” to the Latino vote. He also cites Biden for pandering when Biden danced to the hit song “Despacito” on his cell phone at a campaign event.
Thursday will mark the second and final debate between Trump and Biden, which kicks off at 9 p.m. ET from Belmont University in Nashville, Tenn. Both White and Masvidal, whose father fled Cuba to escape Fidel Castro’s rule, have spoken in support for Trump at rallies. Masvidal joined a “Fighters Against Socialism” bus tour in Florida earlier this month.
The Trump campaign said it has the YouTube masthead for most of the time leading up to the election.