Not sure if McDonald’s is incredibly lucky, or brilliant, but basking in the glow of the mega-success that Travis Scott’s meal brought them, Mickey D’s is doubling down on celebrity endorsements, locking in a deal with Latin pop star J Balvin.
The fast-food chain did not take the big budget route on the creative side for this collaboration, rolling out the simple title of the “J Balvin Meal,” which consists of a Big Mac, medium fries with ketchup, and an Oreo McFlurry. The new combo goes on sale this Monday and continues through Nov. 1 in the U.S., so plan accordingly because this will cause a frenzy in certain parts of the country.
J Balvin is currently the third-most streamed artist in the world on Spotify with 56 million monthly listeners, and he is commonly referred to as the “Prince of Reggaeton,” according to CNN Business.
“He’s always been a regular at McDonald’s restaurants during his concert tours, and now we’re excited to bring his go-to order to our menus across the US,” Morgan Flatley, McDonald’s U.S. chief marketing officer announced.
Balvin’s meal takes over when the fryer is turned off on Scott’s limited-edition concoction, which consisted of a Quarter Pounder with cheese, bacon and lettuce, a Sprite and a side of french fries with BBQ dipping sauce.
Balvin has some large sesame seed buns to fill. Scott’s promotion was so popular, some locations ran out of ingredients to make the meal.