The stalemate is over. Twitter’s board of directors agreed to give in to Elon Musk’s demands for all their internal data so he can determine how many fake accounts and bots are running rampant on the social media site he is purchasing (potentially).
Having limited time from being CEO of three rather large companies, hopefully, Musk has an army of assistants to sort through the more than 500 million tweets posted each day, which is essentially what Twitter is giving Musk access to, according to the Washington Post.
Musk had threatened to take his $44 billion off the table and bail on the deal without better knowledge of what exactly he was buying. The Post reported that the data could be made available starting this week.
Musk wants to get to the bottom of the user data because if the site is loaded with more fakes than Twitter claimed, five percent, it could reduce ad revenue potential. That’s what Musk’s attorneys told Twitter in a letter this week. Simply put, if the number of real users is much smaller than what Twitter has said, it is evident that fewer human users mean less opportunity to maximize ad revenue.
Here’s part of a statement a Twitter spokesperson provided to the Post.
“Twitter has and will continue to cooperatively share information with Mr. Musk to consummate the transaction in accordance with the terms of the merger agreement. We believe this agreement is in the best interest of all shareholders. We intend to close the transaction and enforce the merger agreement at the agreed price and terms.”