The NFL’s Chief Marketing Officer–Mahomes Signs New Deal

Kansas City Chiefs quarterback Patrick Mahomes (15) celebrates a long pass against the San Francisco 49ers during the second half of the NFL Super Bowl 54 football game Sunday, Feb. 2, 2020, in Miami Gardens, Fla. (AP Photo/Wilfredo Lee)

Completions and wins continue to pile up for Kansas City Chiefs quarterback Patrick Mahomes. The NFL star completed another major deal this week, joining Hyperice as an investor and brand ambassador. Terms of the equity stake were not disclosed, though you can safely assume that ‘illions’ was included in the terminology of a projected payout. The announcement comes just days after a blowout Monday Night Football victory over the Baltimore Ravens and the announcement that he’s expecting his first child.

Mahomes will use his name and image to promote Hyperice, which positions itself in the global recovery technology category. Hyperice was founded in 2010 by Anthony Katz.

“I’ve used Hyperice throughout my career as an instrumental part of my overall training and recovery routines to ensure I’m performing at my peak on game day,” Mahomes said in a released statement. “My career has just begun, and Hyperice gives me the tools and confidence to accelerate my recovery time and improve longevity.”

The company seems just as excited to have one of the biggest sports stars on the planet on its team. “Hyperice is the leader in one of the fastest-growing health and wellness categories, recovery technology, and the alignment with Patrick only accelerates our growth trajectory,” said Jim Huether, CEO of Hyperice.

“Patrick is the most dynamic and versatile young talent in the NFL,” he continues. “As impressive as he is on the field, his investment in and advocacy for Hyperice shows his forward-thinking approach to future successes off the field.”

The announcement is just the latest in a string of deals recently announced by Hyperice. The company completed a multi-year partnership with the National Basketball Association over the summer. In March, Hyperice acquired NormaTec, a popular compression system which helps athletes with muscle tissue recovery. The acquisition also helped Hyperice gain market share in the sports technology marketplace, which is projected to reach $30 billion in the next four years.



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