In the ever-changing COVID-19 world, the shopping experience continues to adapt. As the holidays approach, Target says it’s making things safer and easier for the consumer.
CEO Brian Cornell said it’s all about “doubling down on safety,” and that the keys to his company’s changes are comfort and convenience.
Here are a few of the changes:
Shoppers will be able to skip the checkout line and make purchases in various parts of the store, because more employees will have handheld mobile devices.
Nearly 8,000 drive-up spots will be added. The number per store varies, but each store will receive up to 12 additional spots.
The mobile app’s Wallet payment option is being updated so it can be used to check out in a contactless manner, with no scanning device.
Target’s website will enable people to see if there’s a line outside of their local store and reserve a spot.
One more important addition for consumers: More than 80% of the 1,871 Target stores nationwide will have fresh and frozen groceries also available via curbside pickup.
“We anticipate that our guests will visit our stores frequently this holiday season,” Cornell told reporters on a call. “Many will do so to pick up their online orders from the comfort of their cars, and many more will come to browse our aisles for holiday inspiration.”
“We are doubling down on safety by adding new measures and by further innovating across our popular offerings.”
Children’s and adult apparel are also available for same-day delivery through Target’s grocery delivery service, Shipt.
Mark your appointment books: Target will open at 7 a.m. on Black Friday (its holiday-season hours were yet to be announced) but will be closed on Thanksgiving, for the first time since 2011.