Not A Token Move. Snoop Dogg Wants To Make Death Row Records An NFT Label.

Snoop Dogg performs during halftime of the NFL Super Bowl 56 football game between the Cincinnati Bengals and the Los Angeles Rams, Sunday, Feb. 13, 2022, in Inglewood, Calif. (AP Photo/Julio Cortez)

It’s been a wild month for Snoop Dogg.  The legendary rapper and pop culture icon has been making moves and headlines all of February. 

It started when he acquired the hip-hop record label Death Row Records, which released his first two massive albums in the 1990s. 

Here’s what he said when the deal became official. 

“It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me.”

On Sunday, Snoop took the stage at halftime of the Super Bowl with Dr. Dre and other artists and put on a show for the ages. 

And this week, he made waves again when he said on Clubhouse that now that he’s in charge, he plans on making Death Row an NFT label, and he said they “will be putting our artists through the metaverse and through a whole other chain of music.”

 He seems to be serious and planting his flag in the ground on this big digital play.

“Just like how we broke the industry when we was the first independent to be major, I want to be the first major in the metaverse, so Death Row will be an NFT label.”

Snoop is putting his music where his mouth and money are. On February 11, he released his latest album, “B.O.D.R.” (Bacc on Death Row), and he also released the record on the blockchain in partnership with Gala Games. 

That’s quite a month. It will be interesting to see what he has up his sleeve in March. 

Join the conversation!

We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please hover over that comment, click the ∨ icon, and mark it as spam. Thank you for partnering with us to maintain fruitful conversation.