Too Clever For Their Own Good?  Where Does the “Blood Shoe” And “Voltswagen” Land On The All-Time  List Of Publicity Stunt Disasters?

It takes a very special marketing or PR talent to devise and execute an effective and successful publicity stunt.  The odds are stacked towards epic failure for ill-conceived ideas that seemed so interesting, so wacky, and so controversial when they were written on a white board in a conference room somewhere.  There were two stunts just this week that received a ton of attention, but seemed to have completely fallen flat.   The “Blood Shoe” co-promotion featuring Lil Nas X and MSCHF, and the Volkswagen April fools day fiasco.  Time will tell how history ultimately judges them, and if they find a place on the list of all-time bad ideas.  You know, like some of these you may or may not remember…

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