This should go over well with the woke crowd and cancel-culture elitists. Playboy Enterprises Inc. announced it’s merger Thursday with Mountain Crest Acquisition Corp. in a deal valuing the company at $415 million. So, in other words, Playboy is going public, with a mission of aiming to “create a lifestyle of pleasure.”
“Our mission–to create a culture where all people can pursue pleasure–is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure,” new CEO Ben Kohn said in a statement.
Simply put, Kohn hopes to focus on sexual wellness, style and apparel, gaming and lifestyle, and beauty and grooming. Hugh Hefner launched the iconic magazine back in 1953, but the magazine stopped printing earlier this year because of financial problems. Hefner died in 2017 at the age of 91. Six years before his death, he partnered with private equity firm Rizvi Traverse and made it a public company again, focusing on covering street fashion and building out it’s e-commerce business.
If nothing else, the new Playboy will have incredible brand awareness. It might not have centerfolds, cocktail waitresses hopping around in bunny outfits or insightful celebrity interviews like it did in a far more simpler time in history, but if the business can bring pleasure to a few more people in the world, that’s not a horrible thing to be known for.