Hollywood should be in rare form on Sunday night.
The Oscars return, after being pushed back two months for additional pandemic safety precautions, and right now, future Academy Award winners are putting the finishing touches on their speeches that will most likely set new standards for their woke and self serving standards.
While the TV ratings have been in a free-fall the past four years or so, advertisers still treat this like the Super Bowl of award shows and Disney/ABC could not be more happy they do.
The advertising inventory is completely sold out for the 93rd Oscars telecast. In 2020, advertisers spent $129 million and the total spent this year should do what it typically does; provide the biggest one-day revenue stream for ABC for the entire year.
Kantar Media said the average cost of a 30-second commercial in 2020 was $2.15 million, roughly half of what a Super Bowl commercial costs. Give ABC credit for holding firm on pricing of their Oscar commercials. The show’s ratings tank further each year yet they don’t make concessions on what they charge advertisers. They are still getting $2 million in 2021.
The good news for viewers who tune in is unlike the actual movies nominated for Academy Awards this year, at least the advertisers are recognizable and well known.
Look for spots from Verizon, Expedia, General Motors, Google, Proctor & Gamble, Panera, Subway Airbnb, Apple and Rolex.
While we don’t know who will take home the gold statues, it’s a pretty safe bet the commercials will be the most entertaining part of the show.
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