Netflix isn’t sleeping; the streaming behemoth is watching – and probably playing – video games as it considers the next mountain to conquer: gaming.
According to sources contained in a story from The Information, Netflix is seeking a trigger man, or woman, to lead the charge into the video game exploration and grab a share of the hundreds of billions of dollars out there on the global gaming market.
Those sources said Netflix has engaged several gaming executives over the past month and that the company’s options include producing gaming content or working through third-party publishers.
A Netflix spokesperson confirmed the information-gathering stage to Business Insider.
“Our members value the variety and quality of our content,” the spokesperson said. “Members also enjoy engaging more directly with stories they love – through interactive shows like ‘Bandersnatch’ and ‘You v. Wild,’ or games based on ‘Stranger Things,’ ‘La Casa de Papel’ and ‘To All the Boys.’ So, we’re excited to do more with interactive entertainment.”
Last year, the global gaming market hit $167.9 billion, according to data from ResearchandMarkets.com.
Netflix CEO Greg Peters tipped his hand a little during the company’s April earnings call.
“We’re in the business of creating these amazing, deep universes and compelling characters and people come to love those universes and want to immerse themselves more deeply and get to know the characters better,” he said.
“We’re trying to figure out all of the different ways that we can increase those points of connection … . There’s no doubt that games are going to be an important form of entertainment and important modality to deepen that fan experience so we’re going to keep going.”