Amazon.com is looking to add some money to your shopping cart, and all they want from you is to know where else you shop.
As you load up your cart and make purchases, Amazon obviously knows what you are buying, but it’s what you purchase and where you purchase outside of the Amazon universe that has the retail giant curious.
In an effort to gain insight, Amazon is offering to pay consumers to upload receipts of their purchases at grocery stores, drugstores, restaurants and department stores. The shoppers can gain additional rewards by completing consumer surveys.
The Amazon Shopper Panel, as it is being called, will offer the retailer insights into consumer shopping habits while also helping brands understand what consumers want and how to make their ads more relevant.
The program will pay consumers for uploading 10 eligible receipts a month. The data submitted will be used anonymously. Receipts for things like childcare, firearms and medical expenses will not be accepted, but for the most part everything else is fair game. Participants can earn up to $10 a month, which can be applied to their balance or donated to charity. Users will be able to earn additional rewards each month for surveys they complete.
While the program is currently by invitation and opt-in only, interested consumers can download the Shopper Panel app and request to be added to a waiting list.