She did it again.
Britney Spears has inspired something out of nothing, or in modern parlance: An NFT – something that doesn’t physically exist — sold for $44,000.
With thanks to internet personality and content creator Chris Crocker, whose famous 2007 “Leave Britney Alone” video caused all kinds of excitement, a non-fungible token of that video was produced and sold for about $44,000.
Crocker set the starting price at 10 ethereum ($23k plus), and used the NFT marketplace Foundation for the sale, which began April 9.
A story in Rolling Stone took a look at the auction history and concluded that the item was quite popular.
In fact, Rolling Stone wrote, it was “a bit of a bidding war over the next week between two people. The sale was finalized on April 12th, with the NFT selling for… about $44,477.61.”
The buyer remained anonymous.
The original video was a response to the criticism Spears received after an ill-fated 2007 performance at the Video Music Awards.
“I made this video as a gender-bending teenage high school dropout in my grandparents’ bedroom,” Crocker said. “I had no idea the impact its message would have, years later, maybe society is finally starting to get it.”
Crocker told Business Insider he wanted to reclaim the moment and its significance – in part because of the viral nature and numerous parodies of the video.
He also said no money was ever made off the video, first posted to MySpace and subsequently re-shared by others on YouTube, drawing millions of views.
“I felt like a lot of people might misconstrue why I wanted to sell it,” Crocker told Insider. “But the real reason is because I felt like I took a lot of hits — you know, literal hits.”
Crocker recalled receiving death threats and physical assaults at gay clubs because some in the community didn’t like Crocker representing them.