Mark Zuckerberg made tens of billions of dollars by being original and inventing something new that the world embraced. It was called Facebook.
He’s now ticking many famous and influential people off for implementing something they feel is unoriginal and uninspiring: copying TikTok.
Kim Kardashian is not happy. Kylie Jenner is annoyed. Don’t even get me started on what Kendall Jenner thinks.
They are uber aggravated because they believe he turned Instagram from a photo-sharing app into a video-sharing clone of Tik Tok.
Kim and Kendall posted complaints about the changes on Instagram. The next day, IG CEO Amda Mosseri issued a public statement admitting that the big move Instagram made to showcase Reels had not gone very well.
Here’s what KK and CJ posted that quickly got the attention of Mosseri.
“Make Instagram Instagram again.”
The sisters were upset about Instagram seemingly being more interested in being a video app than a photo-sharing app they made tens of millions of dollars on.
Posting a video is a little labor-intensive than smiling or scowling for a photo you run through a filter. And if Instagram is going to listen to anyone’s complaints, it will be the Kardashian/Jenner crew. Kim and Kylie alone have nearly 700 million combined followers on Instagram.
The sisters went so far as to launch a change.org petition. It launched on July 22 and is approaching 200,000 signatures.
Instagram Reels appear to be something that IG is not backing away from. It allows users to spend more time on the app, roughly 20% more, according to what Zuckerberg told Wall Street Analysts this spring.