If in three months Ronald McDonald looks 15 pounds lighter and the Hamburglar has lost the dark circles under his eyes, we might have a good idea why. On Monday, McDonald’s announced that it is teaming up with El Segundo, California–based Beyond Meat to develop a McPlant-based menu lineup that will eventually include burgers, “chicken” and other items.
“McPlant is crafted exclusively for McDonald’s, by McDonald’s,” said Ian Borden, the president of McDonald’s international business, during a presentation for investors.
It’s one thing to have a plant-based menu; it’s another to have one that people will enjoy eating and actually order. Borden told the investors that the company believes it has a “proven, delicious-tasting product.”
It’s the second time the two companies have collaborated on faux fast food, as they created a plant-based burger that was tested in Canada recently. A representative of Beyond Meat told Business Insider on Monday that “Beyond Meat and McDonald’s co-created the plant-based patty that will be available as part of this new platform.”
Investors apparently liked the taste of this interesting new collab. Beyond Meat’s stock jumped 9% on the McNews, making up for a huge selloff from earlier in the morning.
Look for the McPlant-based creations on a McDonald’s menu board sometime in 2021. “There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich,” McDonald’s told USA Today.
We shall see!