Sharks are always moving. They’re restless and hungry. Proving the case, the relentless children’s song “Baby Shark” has become the greatest-ever YouTube sensation.
The familiar tune – the subject of endearment for many and annoyance for others – was released in 2015 and rose to fame when it became a huge hit in 2018. It is now the most-viewed video ever on YouTube at more than 7.05 billion views, passing “Despacito.”
“Baby Shark” comes from SmartStudy, the South Korean entertainment company behind the children’s brand Pinkfong. SmartStudy has released several thousand videos under the Pinkfong label.
The video was given a huge lift in 2018 when it became a social media smash in the U.S., with fans recording themselves dancing to the song.
The now-second-place “Despacito,” by Luis Fonsi and Daddy Yankee, has a 2 billion-view lead over third-place “Shape of You” by Ed Sheeran.
In a news release, the SmartStudy CEO thanked the fans. “Without the love and support of fans around the world, Baby Shark’s new record would not have been impossible,” Kim Min-seok said. “We’re very honored by this record and will continue to focus on delivering high-quality entertainment beyond the digital platforms.”
The original version of the song was performed by 10-year-old Hope Segoine and uploaded to YouTube in 2015 by Pinkfong. Variety magazine reported that the “Baby Shark” people are not resting. This summer, Nickelodeon signed on “for 26 half-hour episodes of ‘Baby Shark’s Big Show!’ (working title), a 2D-animated series that will follow Baby Shark and his best friend, William, as they journey on ‘fun-filled comedic adventures’ in their community of Carnivore Cove, meet new friends and sing ‘original catchy tunes’ along the way.”
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