He Can’t Help Himself. Elon Musk’s Twitter Break Lasted Two Days, And He Returned By Hyping The Cryptocurrency Doge.

Elon Musk, CEO of Tesla Motors Inc., unveils the company’s newest products, Powerwall and Powerpack in Hawthorne, Calif., Thursday, April 30, 2015. (AP Photo/Ringo H.W. Chiu)

There is no better free gift for a company, brand, technology or currency than having Elon Musk as a member of your fan club.  One tweet from him can change a company’s fortune. Instantly.

Earlier this week Musk said he was taking a break from Twitter.  That lasted two days, and now he’s back and he wasted no time affecting the cryptocurrency market. He sent out a series off tweets to his 45 million followers Thursday, hyping the cryptocurrency Dogecoin.

His first endorsement simple said “Doge.”  He followed it with others, including “Dogecoin is the people’s crypto.”  Another said “No highs, no lows, only Doge.”

What happened next was predictable. The rival to Bitcoin saw their value go up 50%.

Back in December, Musk did the same thing, tweeting “One Word: Doge,” which made the value of Dogecoin go up 20% instantly.

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