Cinemark Holdings, Inc. came up with a brilliant idea. Instead of shuttering all of its theaters during the pandemic and adding up financial losses, they devised a creative revenue-stream plan. The company would rent out a theater for its Private Watch Parties, and price them reasonably, starting at $99 for a movie in its library or $150 for a new release.
It was a pretty solid hit, and the company announced it just eclipsed 100,000 packages sold.
“Cinemark consistently puts the customer first and is thrilled that more than 1.3 million of our moviegoers have attended our Private Watch Parties and enjoyed the immersive cinematic experience in a dedicated auditorium with their trusted group,” Cinemark CEO Mark Zoradi said.
“Moviegoing has been a treasured global pastime for centuries, offering an escape from reality, which we all appreciate now more than ever,” he noted. “Cinemark is proud to continually innovate and evolve the moviegoing experience, providing a safe alternative for moviegoers and bringing entertainment and joy during this most challenging time.”
The Private Watch Parties were available in all of their reopened theaters across the country. It allows customers to rent the entire theater and invite up to 20 people. Concessions were available, of course.
What about safety? Uh yeah, they went nuts on the extra cleaning, the scent of sanitizer was in the air, and they had staggered showtimes to maximize physical distancing.
Plus, face masks were mandatory, except for when guests were jamming hot buttered popcorn into their faces.