The Apple legacy is already complete, at least in the minds of millions worldwide, but CEO Tim Cook continues to live as an example for what he wants to best represent the company.
Is it tech? Innovation? Stock price? Nope.
It’s health and an environmentally friendly footprint.
Since Cook took over for Steve Jobs, the company has become more valuable than ever, with products including the Apple Watch, AirPods, the iPad and more.
Cook very much leads the health and fitness aspects.
His Cupertino, Calif., company is a “green” zone anyway. Cook, already a fitness devotee, has embraced the culture.
Since the pandemic took hold, 85% of Apple Park’s 12,000 employees now work remotely, but Cook, according to an Outside magazine story, regularly works from his office on his beloved campus.
“You would see people riding bikes from one meeting to another,” Cook told the magazine. “You would see people running. It’s a two-and-a-half-mile track around the place, so put in a couple of laps and you’ve got a good workout for the day.”
So Apple Watch customers are putting their health where their wrists are.
According to the Pew Research Center, about 20% in the U.S. use a smartwatch or fitness tracker. A year ago, the Watch made up about 50% of the global smartwatch market.
There are drawbacks, though.
Last September, Mayo Clinic published a study that revealed the “alerts” from the watches caused unnecessary alarm.
From the study of 264 people who went to the hospital because of smartwatch warnings, 30 (11.4%) patients needed medical supervision, including 6 of 41 (15%) patients who received an explicit alert.”
So more than 88% of the hospital visits were virtually unwarranted.
But maybe it’s better safe than sorry; fitness has proved good for the customer and certainly good for business.