You have to give Conor McGregor credit. He’s filthy rich, yet still decides to put his life on the line to entertain fans by fighting in the UFC’s Octagon.
God knows he doesn’t have to if he doesn’t want to. Especially after Wednesday.
McGregor sold the majority of his Proper No. 12 Irish whiskey brand for $600 million.
Proximo Sprits is the company that made the purchase, and they will add Proper No. 12 to their huge platform of liquor brands that includes Jose Cuervo.
McGregor is as serious about whiskey as he is about kicking people in the head for a living. He’s not going anywhere, and will still remain active promoting Proper No. 12. He posted a statement on his website saying he’s only just begun.
“Proper Twelve is my baby for life! I’m only warming up the barrels here! What I have in store for you all will not only take Proper Twelve to the absolute pinnacle of Irish whiskey, but of all spirits!”
McGregor’s next big fight is coming up at UFC 264 on July 10 in Las Vegas. That will be the first event in Vegas that will have a full capacity crowd, and you can bet every McGregor fan there will be fueled up on Proper No. 12 and ready to see Conor knock out Dustin Poirier if he can.
One is his newest fanboys is the CEO of Proximo Mike Keyes, who is smart enough to know he is now partners with one of the best self-promoters in the entire world.
“Since introducing this brand with Conor and his partners just two and a half years ago, Proper No. Twelve has been the most exciting brand in the Irish whiskey category. The brand continues to grow at an unprecedented rate, and this agreement reflects Proximo’s commitment to expanding its presence in the whiskey category as a whole.”