The latest cable ratings are not good for CNN. They may need to hire fiction legends James Patterson, Danielle Steele, and John Grisham to find a way to spin their numbers into something positive.
The network has lost almost 90% of its early 2021 audience. A year ago, from January 4-10, CNN averaged 2.7 million viewers. On the same dates in 2022, they were getting 548,000 average viewers, an 80-% decline.
If that doesn’t make Time Warner nauseous, this will; the news is even worse in the demos that advertisers covet, the adults 25-54, where the numbers are 86% lower than a year ago. The liberal network only had 113,000 average viewers in that money-making category.
The 18-49 demo was even more disastrous, with numbers falling from 624,000 viewers to 73,000, roughly the population of Palo Alto, California.
MSNBC lost roughly 67% of its total audience and 80% in the 25-54 demo.
Fox News Channel is far and away the No. 1 cable news network. They averaged 1.4 million total viewers last week, down just 15% compared to the first week of 2021.
Fox News has outdrawn the combined numbers of CNN and MSNBC for 21 straight weeks.
If you’re wondering what TV viewers are really interested in, it’s NFL football. Of the top 100 shows of 2021, 91 were NFL games, including the top 16 and 48 of the top 50.