Bumble B, As In “Billions?” The Dating App Bumble Makes The First Move To Going Public By Filing Confidentially For IPO.

The dating app that puts women in charge is close to making its business public – right around Valentine’s Day.

Bumble, which requires women searching for heterosexual matches to make the first move, confidentially filed for an initial public offering, according to a report from Bloomberg.

The company will pursue a valuation between $6 billion and $8 billion, according to the report.

Bumble made a “confidential” filing for the IPO, meaning potential investors won’t be able to gain access to Bumble’s accounting numbers until two weeks before the stock’s debut date.

The Bloomberg report listed Goldman Sachs, Citigroup and Morgan Stanley among the those working with Bumble.

This move is in step with many top firms taking advantage of the dramatic recovery from the depths created by the coronavirus pandemic. Many had decided to postpone planned IPOs earlier this year.

Airbnb and DoorDash went public this month, with both companies finding immediate success.

Bumble, founded in 2014 by Whitney Wolfe Herd, is now a well-known brand that features services beyond dating, including professional and social networking. The company also owns other apps including Badoo, a popular dating service outside the U.S.

Herd also co-founded Tinder.

Most dating apps are prospering during the pandemic, with Bumble having reported a 26% increase in messages in March, April and May.

Earlier this year, a Bumble executive told CNN the average call time for the app is 28 minutes.

And, Vice President of Strategy Priti Joshi said that “means that they’re actually getting to know the person on the other side of that call.”

Under Herd’s leadership, the company has also been pursuing international expansion including Asia, Central America and Europe.

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