Jeff Bezos is finding out there is a price to pay for checking off the number one item on his bucket list, but it’s a very, very small price.

After his brief little jaunt into space on July 20 in his Blue Origin Rocket, he came back to earth literally but not figuratively, as his quote heard around the world did not sit well with a lot of people. 

Remember this as he wore his cowboy hat, sans space voyage?  “I want to thank every Amazon employee and every Amazon customer because you guys paid for all of this. Seriously, for every Amazon customer out there and every Amazon employee, thank you from the bottom of my heart very much. It’s very appreciated.”

Well, a lot of people took that as a reason to drop their $120 annual subscription for Amazon Prime subscription service.  A story in Business Insider quoted some now former Prime members who saw the space flight as the final straw. 

Here’s what a woman named Katy said. 

 “The whole thing was such a spectacle of a single person amassing so much wealth that they simply have lost touch with the reality for the average person. I had forgotten to cancel and my membership was renewed. I had moved some money around in my budget to cover the cost of another year, and the coverage actually inspired me to log on and cancel and get a refund instead.”

Again, it is very doubtful that Bezos, who is now the former CEO of Amazon is sweating a few cancellations too much.  There are still over 200 million people who have the service. 

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