I’ve got a feeling there are going to be a lot of drunk dogs wandering around various neighborhoods across the U.S. this weekend.
Busch Beer is looking for what they are calling their “Chief Tasting Officer.” Maybe a little forced on the cuteness but they are going to pay $20K to the dog they hire, so they’ll have millions of applicants no doubt.
The company has a new canine-friendly beer that is actually an alcohol-free, bone broth concoction called Busch Dog Brew. Not surprisingly, it sold out in 24 hours, so to ride the wave of the buzz they created, they are going to “hire” a dog to work on the next round of beer.
Daniel Blake, the VP of value brands at Anheuser-Busch provided this corporate-speak statement about milking this promotion as much as they possibly can. ”The reaction to Busch Dog Brew’s release last year was so overwhelmingly positive that we knew we had a big challenge in Year 2 to keep the momentum going. So to expand the brand this year, we needed a true expert in the space on our team.”
They are actually creating a real position. It’s not a gimmick. The winner gets $20,000, 10 four-packs of Busch Dog Brew, and an $800 pre-paid card to be used to buy pet insurance for the dog.
Whoever wins will have to do more than lick themself and chase their tail all day. There’s actual responsibilities, including “taste testing,” creating content on social channels, and being a brand ambassador.
To enter, send a picture of your dog on Facebook, Instagram or Titter, and use the hashtag #BuschCTOcontest.
Make sure you follow Busch Beer on the platform you submit the photo to.
And don’t try to get your dog ready for the gig by giving it real beer. That’s dangerous.