Whether you want big things or a little convenience, ordering new models of Apple’s largest and smallest iPhone models began Friday.
Apple is accepting orders for the iPhone 12 Pro Max and the iPhone 12 Mini, as well as a new $99 HomePod Mini smart speaker.
With four new models for the first time, Apple launched two of the products (iPhone 12 and iPhone 12 Pro) in October with a one-month, coronavirus-affected delay from the usual September launches.
The phone launches are expected to boost Apple’s fourth-quarter earnings, which had been down 21% from 2019 because new-model sales were delayed, CNBC reported. The iPhone 12 Pro Max is priced at $1,099 or more, with iPhone’s largest display (6.7 inches) and highest resolution (3.5 million pixels) yet. The 5.4-inch iPhone 12 Mini starts at $699 as the smallest, thinnest, lightest 5G model.
The phones will be available in stores on Friday, Nov. 13, with the speakers arriving Nov. 16. The speaker is intended to compete against Amazon and Google smart speakers.
“In past phone cycles, we have felt that AAPL (Apple) makes a strong case why tech-savvy consumers should gravitate towards the highest end solution (iPhone X in 2017, iPhone XS in 2018, iPhone 11 Pro in 2019), but we do not believe such a case was made as strongly in 2020,” Deutsche Bank analysts said in a note in October.
Anyone trying to order the new phones at midnight Pacific time, as iPhones used to be launched, were greeted by a message on the Apple Store site.
“You’re … early. Pre-order begins at 5:00 a.m. PDT. Enjoy the extra sleep.”
Apple can only hope the demand is so great as to have wee-hours orders.