The free marketplace is in the “Spotlight” – and that can mean big cash for creative Snap posters.
The app, facing growing competition from TikTok and Instagram, will pay creators a slice of $1 million for the most-viewed daily video posts.
Snapchat Spotlight will show users a stream of public posts based on personalized content algorithms. It’s Snap’s first effort to systematically pay for user-generated content. Anyone (16 or older) is eligible to earn cash from their creative efforts.
“Spotlight shines a light on the most entertaining Snaps created by the Snapchat community, no matter who created them,” the company said in a blog post announcing the program. “We built Spotlight to be a place where anyone’s content can take center stage — without needing a public account or an influencer following.”
For now, Snap will run the daily payout at least through the end of 2020 “and potentially beyond.” Earnings are determined by a proprietary formula primarily based on the total number of unique video views.
The company noted that it will “actively monitor for fraud to ensure that we only account for authentic engagement with Snaps.”
Users in the U.S., Canada, Australia, New Zealand, the U.K., Ireland, Norway, Sweden, Denmark, Germany and France are now able to see and submit videos to Spotlight, with content aimed to be in the meme theme – light-hearted – rather than the usual “What did I eat?” and “Here’s my cat” videos.
The posts can last up to 60 seconds and, as of now, cannot be watermarked. That means people can’t just download viral TikToks and upload them to Snapchat.
Anyone can upload a video to Spotlight, but videos will be eligible for the money only if they are set to be public.