Rumble, an alternative to YouTube, gained traction as a home for conservative content during a time last year when Big Tech companies were shutting down many strong right-wing views.
Seeking to give a bigger voice to smaller content creators, the video-sharing platform has ridden the conservative wave and now wants to be clear that it’s open for all viewpoints.
Rumble CEO Chris Pavlovski said his focus is on “creating a fair ecosystem for all—small, large, left, right, doesn’t matter.”
In an exclusive interview with Fox Business, Pavlovski said his company’s “tremendous” increase in growth has landed 31.9 million average monthly users — up from only 1.6 million in the third quarter of 2020.
“My goal is to keep it as fair as possible. We’re not interested in taking any position on any type of content, we just want to be a platform, and I believe that’s why we’ve seen so much growth,” Pavlovski said.
The dramatic increase, not surprisingly, took hold during the 2020 presidential election campaign season, continuing to grow after then-President Donald Trump was banned by various social media companies following the Capitol riot in January.
Rumble began in 2013 — “not as a political platform,” Pavlovski told Fox.
“We launched in 2013 to compete in this market, and what we saw were platforms, in 2013, de-prioritizing small creators and prioritizing large influencers,” he said. “We felt it was time to come into the market and help that small creator.”
“By 2020 and 2021, large platforms were prioritizing content they want to amplify — not by small creators. … those small creators are fed up with the larger platforms and are looking for an alternative solution. And I think they found it in Rumble.”