Playboy the magazine is as dead as disco, but Playboy the brand is on fire, with new ownership masterfully reviving the iconic company and taking it to incredible new heights.
Literally, and figuratively. Playboy is once again a public company, and had an 89% growth in year-over-year revenue, bringing home $147.7 million in 2020.
They expect to hit $200 million in revenue this year. Their digital and social platforms have exploded, and they’ve also grown in beauty and apparel sides of their business.
Simply put, the brand is once again sexy, and cool.
Now, the other way they are flying high is because they brought back a version of the Big Bunny jet that Hugh Hefner made famous in the 1970’s. It’s a bigger and better version, and they will use it as a marketing tool, with the famous bunny ears logo on the wing.
It got us thinking, where does the Big Bunny rank in regards to other famous corporate or celebrity jets…
- Big Bunny
Hugh Hefner created a stir 50 years ago when he bought a custom-made DC9-30 jet for $5.5 million, and turned it into a flying Playboy Mansion.
The new ownership group for Playboy, known as PLBY Group, paid $12 million for a Bombardier BD-700-1A10 that they will use for influencer and celebrity partnerships, “experiential activations” and content creation for social media.
I’m not sure if PLBY was inspired by Air Force One, but they painted the Playboy logo on the belly of the plane, so as it flies in low on landings, you’ll be able to instantly know what it is, just like Air Force One has a Presidential seal on the bottom of it. Powerful. Cool. Strategic. Functional.
2. Air Drake
Nothing screams “I’m arguably the biggest baller on this planet, and if you don’t believe me, look at my damn plane!” More than Drake’s crazy new Boeing 767 called “Air Drake.”
The description of the plane, from people in the know, is “overwhelming surreal craziness.” Enough said.
Drake’s owl log is prominently displayed on the plane, and the inside is bigger than the average person’s apartment, and has the aura and feel of an after party in a Four Seasons hotel suite, 30,000 feet above the earth’s surface.
It cost $185 million, so it belongs on this list somewhere.
3. Roman Abramaovich
He’s not a rapper or politician, but he’s not messing around when it comes to his private air travel. The billionaire businessman owns a Boeing 757.
You can’t have a sick jet without a great nickname, and this one has been dubbed the “mansion in the sky.” It’s not a great nickname, but the plane makes up for it.
For one thing, it has room for 300 people. He uses it to fly around his world-famous soccer team, Chelsea F.C.
He’s worth $12.9 billion, and one look at the interior of his plane in the photo below might have you thinking I may have ranked him too low.
4. Sultan of Brunei
If you ever wondered what you could get if you had access to unlimited use of a country’s oil money, you could find out by stepping foot on his plane. He spent $230 million,,, just to remodel it!
There’s real gold embellishments in the living room, bedroom, and of course bathroom.
5. Robert Kraft’s New England Patriots plane
It’s on the list for its paint job and audacity of actually having the nerve of flying it around without Tom Brady in it.
All six Super Bowl trophies are painted on the tail, but again, Tom Brady isn’t on the plane anymore.
Kudos to Kraft for this reason though; he uses the plane for humanitarian missions. At the beginning of the pandemic he sent it to China to pick up PPE for health care workers.
And he used it to bring 76 vaccinated healthcare workers representing all six New England states to the Super Bowl in Tampa Bay.
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