Social media has blessed us all with an abundance of opportunity when it comes to business. Having the ability to locate your target audience and talk to them both directly and immediately, is something that solopreneurs of years gone by only dreamed of. If you don’t already use Instagram for business – start today. Instagram users are incredibly active, with around 500 million daily users, compared to LinkedIn’s 65 million. Instagram is the perfect way to talk to the people you want to – fast.
Over the past 3-5 years, the younger generations have been capitalising on their ability to capture attention and sell on social media. Feeling out-of-touch and left behind, the emergence of more and more baby boomers onto these platforms each day for business purposes is on the rise. The beauty about Instagram is having your own personal brand. We all know that people like to do business with people, not just a company and their logo. By leveraging your personal brand you’ll be able to reach more potential customers, then lead and nurture them through your sales funnel. If you’re looking to grow your business through Instagram, here are 3 strategies that will put you well on your way.
The utmost important thing when it comes to business is your personal brand. If you’re anything like me, the second you receive a message from someone and see their profile is full of mirror selfies and pictures of their dinner, you instantly ignore it. Personal branding is what attracts people to your profile, and give you a way to stand out and position yourself in the market. People want to do business with people.
People want to do business with those who they know, like and trust
Networking with your dream 100
A part of your strategy must focus on building out your network. Connecting with prospects and clients is important and offering value to them on a daily basis in the form of commenting, sharing and liking their content will keep you at top of mind.
Perhaps the most important part of your networking strategy should be what Clickfunnels founder Russell Brunson calls: ‘Your Dream 100’. Your Dream 100 is comprised of the people who have a large presence online – entrepreneurs, influencers & artists whose followers are made up of your target audience.
By making yourself known to these people and offering value to them, they are more likely to connect you with the right people and open many doors. Like Russell did himself, he was able to create referral opportunities with huge commissions for his dream 100, which grew his brand ridiculously fast, whilst keeping his dream 100’s wallets full.
Value packed publishing strategy
Now, I know not everyone believes in Karma. However, I wouldn’t be the only one to believe that the more you give, the more you get. Many people operate out of scarcity – not wanting to give any value away for free.
What the leaders in most industries understand is that the real secret is to give as much value away in your content as possible. By giving people value for free, they are more likely to reciprocate this down the line. By consuming your incredibly valuable content on a daily basis, it will lead them to think “If they are giving away all this value for free, imagine what I’d get for paying to work with them!”